Spring Fashion UK
Really.co.uk features marked the arrival of spring and summer style with a brand new promotion highlighting the main element trends of the season.
Produced by St Luke’s, the location views a team of trendy girlfriends dance facing a giant, green really cube, which transforms into multiple different backdrops and situations.
Directed by Dori Oskowitz, who has recently done work for Justin Bieber, Pharrell Williams and Jack White, the campaign employs Very’s present repositioning inviting consumers to ‘Get even more out of each and every day’.
The £3m television push releases this evening (Thursday 3 March) on Channel 4 during Hollyoaks, with a further high profile place scheduled for ITV on Saturday (5 March) during Ant and Dec’s Saturday-night Takeaway. Element of a £9m campaign task includes OOH, video on need, electronic takeover, behind-the-scenes and personal content.
Agency: St Luke’s
Executive Creative Director: Al Younger
Group Creative Head: Mick Brigdale
Extra Credits: Department Producer: Chloe London
Planner: Rose Van Orden
Company Contribute: Lara Poole
Senior Account Management: Harriet Simonis
Media company: Vizeum
Manufacturing Company: Pretty Bird
Director: Dori Oskowitz
Publisher: Adam Spivey @ The Playroom
Level: Mick Vincent @ The Mill
VFX Producer: Josh Ronbinson @ ETC
VFX Supervisor: Adam @ ETC
Songs track: significant Lazer – Light it (task. Nyla & Fuse ODG) Remix
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