High street Fashion trends 2014
This past year traditional hero H&M staged their particular very first catwalk show, supplying up a collection which showcased the style talent of these in-house staff...
A year ago traditional hero H&M staged their first catwalk program, offering up a group which showcased the design talent of the in-house staff. That collection – motivated by design off responsibility design – had been an instant sell-out, therefore it’s small question the brand name has made a decision to make their particular catwalk show an everyday seasonal Paris Fashion Week occasion, today in title of H&M Studio.
Held inside French capital’s Grand Palais last night’s show had all the ritz, glitz and razzmatazz you might request through the star-studded FROW toward lively real time songs into the big name designs.
Thank goodness Grazia constant got a unique look backstage prior to the program to see Joan Smalls, Izabel Goulart and Mariacarla Boscono getting primed when it comes to tv show. From the gilt gold attention comprise to the full, bouncy locks which still kept a rock and roll feel, the vibe ended up being all about the blend of masculine and feminine.
As Ann-Sofie Johannson, H&M’s Creative Head of Design explained, “We had some various impacts when we started. We though about anything stylish, anything a bit more stone, some thing bohemian. Ultimately it came back to how exactly does a woman desire to dress for the coming season, so what does she want to have? We viewed very early Kate Moss from 90’s, we'd Charlotte Gainsbourg there. She always had that little a tomboy feel. We also considered club girls running to and through the club in their little slip dresses with huge layer or top.”
When we attained the rarefied site – this is how Chanel et al reveal their particular collections – we had been instantly welcomed with an army of paparazzi, all indeed there to break the A-list front row. With Jessica Alba, Solange Knowles and Miranda Kerr striking positions, the catwalk ended up being changed into a veritable bunfight. But while the lights dipped and everyone took their particular chairs, hot songs title HollySiz (half sister to Vincent Cassel no less) took to the level to open up the tv show.
FROWers at H&M [Instagram]
The collection came that includes many party-ready appearance from a backless white silk jumpsuit to intricately beaded mini clothes. Knee-high shoes in tan, black colored and pillar box red upped the sex appeal while there have been countless treasures from a navy mannish coat to an indispensible sheer lace teddy in amongst the line. “The qualities [of the collection] are upgraded with cashmeres, suede and velvet and embellishment. The detailing is more luxurious than we often do, ” Ann-Sofie explained. “We can always do these exact things, however it’s a matter of pricing naturally. All of this collection will still be affordable H&M costs, it will continually be great affordability.”
There were certainly many instant sell–outs on show – Ann Sofie features the woman wagers on the good cashmere tops and red knee highs as being the very first to go – many will question the reason why a higher street brand features chose to provide on a catwalk in the center of Paris Fashion Week. Ann Sofie’s response is that it is all about extending herself and her staff: “We always like to challenge ourselves and I also think to place target our own design groups – we are able to achieve this several things ourselves - why-not show that in an effective way?”