Back to school: Fashion 101

Teen Fashion trends Fall 2014

description hereKey conclusions from review popular, beauty and private care, electronic news, food, gaming and enjoyment through the following:

  • Investing rebounds since teen work numbers enhanced modestly and moms and dad share gone back to historic levels in 70% range. However teen perception associated with the financial state worsened, with around 73percent seeing the economic climate as remaining the exact same or getting worse, up from only 57percent last year.
  • Male investing increased in springtime while females switched this fall and added to gains year over year and sequentially overall spending. This is basically the first period of improved spending, especially on fashion-related goods, in almost two years.
  • Fashion investing gets better with a mid/high single digit upsurge in clothing investing. Beauty spending increased, primarily on shade cosmetics, while investing declined in accessories.
  • Shopping regularity stabilizes after years of decreases but stays below historic averages, suggesting ability rationalization becomes necessary as teenagers still go shopping “on demand.” While teens still like to store in-store because of their fashion requirements, they have been more and more shopping online and via mobile, preferring web sites associated with stores versus pure play e-commerce sites.
  • Teenage closets tend to be diverse, similar to their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, development and individuality becoming the brand new cool. A key fashion trend among teenagers is the character of choice – demand for action recreations, quick style, refined classics and manner athletic brands stabilized or increased. Need for legacy companies stabilizes – AE, A&F, Hollister and Aero – but is still somewhat below peak mindshare and existing ability.
  • This generation of adolescents are producing their “stories” through purchases, experiences and activities so that you can develop their particular personal companies, mainly in domain names like social networking and buddy networks. We remember that teenager curiosity about meals and electronics, at the cost of manner items, remains a solid main motif within multi-year information series.
  • Friends plus the Web dominate teen influences and combine in social networking conditions. Instagram and Twitter will be the two many used social networking sites, implying teenagers are increasingly aesthetic and sound bite communicators.
  • The portion of adolescents seeking a GoPro as a gift above doubled sequentially plus than quadrupled year-over-year.
  • Apple remains the top consumer electronics brand name for teens. 67per cent very own iPhones, up 6per cent from springtime 2014. 73% of teens expect their particular after that phone is an iPhone.
  • A key food trend amongst teens could be the increasing use of organic meals, specifically among upper-income teens.
  • Mobile phone gaming interest declines to 80percent, but 22percent of these that play purchase virtual goods or extra amounts, up 4% from springtime 2014.
Source: www.piperjaffray.com
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